南京师大学报（自然科学版）2026，Vol.49Issue(1)：56-64,9.DOI:10.3969/j.issn.1001-4616.2026.01.007
消费者需求视角下的民族地区体育特色小镇建设研究
Construction of Sports Characteristic Towns in Ethnic Regions From the Perspective of Consumer Demand:Taking Guangxi as an Example
摘要
Abstract
The construction of sports characteristic towns is significant for promoting economic development,industrial integration,and new urbanization in ethnic regions,and the key approach is to accurately grasp,meet and guide the consumer needs.Given the existing research focusing on supply,this paper,from the perspective of consumer demand,uses the charm quality theory and KANO model,takes 13 sports characteristic towns in Guangxi as cases to scientifically classify and prioritize consumers'demand for 27 elements in 5 aspects.The purpose is to provide a scientific basis for the construction and optimization of sports characteristic towns in ethnic regions.The study finds that,for consumers,sanitary conditions and ethnic-specific catering are must-have elements;the safety of sports venues and emergency medical rescue capabilities are among the six one-dimensional elements;traditional ethnic equipment and ethnic festival events are among the twelve attractive elements;and the development level of the sports industry and smart shopping facilities are among the seven indifferent elements.In order to effectively meet the needs of consumers and enhance the development of sports characteristic town,it is necessary to attach importance to infrastructure construction,improve safety emergency capacity,strengthen environmental protection,innovate project content and create a sports atmosphere.关键词
体育特色小镇/消费者需求/魅力质量理论/民族地区Key words
sports characteristic town/consumer demand/charm quality theory/ethnic region分类
管理科学引用本文复制引用
宋瑞,王慧,张永存..消费者需求视角下的民族地区体育特色小镇建设研究[J].南京师大学报（自然科学版）,2026,49(1):56-64,9.基金项目
国家社会科学基金重大项目(23ZDA092). （23ZDA092）
