染整技术2026，Vol.48Issue(1)：164-166,3.
互联网视域下山东临沂民间彩印花布品牌设计及推广研究
Research on brand design and promotion of folk color-printed cloth in Linyi,Shandong from the perspective of the internet
摘要
Abstract
Folk color-printed cloth is an important artistic resource in Linyi,Shandong Province.However,due to the impact of the market and changes in aesthetic standards,Linyi's folk color-printed cloth is facing a survival crisis.The current development status of color-printed printed fabric is sorted out,the development predicaments and opportunities of color-printed printed fabric from the perspective of the Internet,designs and promotes the brand of folk color-printed printed fabric in Linyi is analyzed,and important inspiration for the modernization development of folk arts and crafts are provided.关键词
彩印花布/互联网/品牌设计/推广/临沂Key words
color-printed fabric/internet/brand design/brand promotion/Linyi分类
管理科学引用本文复制引用
牛犇,杨心怡,张咏梅..互联网视域下山东临沂民间彩印花布品牌设计及推广研究[J].染整技术,2026,48(1):164-166,3.基金项目
临沂大学校级大学生创新创业项目"沂蒙民间彩印花布传播路径研究"(X2025104520213) （X2025104520213）
