数据科学与管理（英文）2025，Vol.8Issue(4)：485-499,15.DOI:10.1016/j.dsm.2025.04.002
AI-driven innovation in emerging markets:extending the technology acceptance model-technology-organization-environment framework in small-and medium-sized enterprises
AI-driven innovation in emerging markets:extending the technology acceptance model-technology-organization-environment framework in small-and medium-sized enterprises
Faizan ul Haq 1Norazah Mohd Suki2
作者信息
- 1. Othman Yeop Abdullah Graduate School of Business(OYAGSB),Universiti Utara Malaysia(Kuala Lumpur Campus,UUMKL),Kuala Lumpur,50300,Malaysia
- 2. Othman Yeop Abdullah Graduate School of Business(OYAGSB),Universiti Utara Malaysia(Kuala Lumpur Campus,UUMKL),Kuala Lumpur,50300,Malaysia||Institute of Sustainable Growth and Urban Development,Universiti Utara Malaysia,Kuala Lumpur,50300,Malaysia||Institute for Biodiversity and Sustainable Development,Universiti Teknologi MARA,Shah Alam,40450,Malaysia
- 折叠
摘要
关键词
AI adoption/AI-driven marketing/SME innovation/Product innovation/Process innovation/Leadership supportKey words
AI adoption/AI-driven marketing/SME innovation/Product innovation/Process innovation/Leadership support引用本文复制引用
Faizan ul Haq,Norazah Mohd Suki..AI-driven innovation in emerging markets:extending the technology acceptance model-technology-organization-environment framework in small-and medium-sized enterprises[J].数据科学与管理（英文）,2025,8(4):485-499,15.
