沈阳体育学院学报2026，Vol.45Issue(1)：123-129,7.DOI:10.12163/j.ssu.20250674
扩大内需战略下户外运动消费场景供需适配的推进策略
Promotion Strategies for the Supply and Demand Matching in Outdoor Sports Consumption Scenarios Under the Strategy of Expanding Domestic Demand
摘要
Abstract
Promoting the supply and demand matching in outdoor sports consumption scenarios in China is of great significance for expanding domestic demand.This study employs the methods of literature review and logical analysis to explore the theoretical logic,practical constraints and promotion strategies of the supply and demand matching of outdoor sports consumption scenarios under the strategy of expanding domestic demand.It suggests that under the strategy of expanding domestic demand,the logical representation is reflected in the following aspects:the guidance of policies and systems promotes the rational layout of venues and facilities;the application of digital and intelligent technologies drives the innovative expansion of events and activities;the integration of natural environments promotes the diversified supply of sports fields;and the improvement of regulatory standards realizes the integration and coordination of equipment resources.The practical constraints are reflected in the following aspects:The efficiency of policy and system implementation is low,which weakens the initiative of integrating outdoor venues and facilities;High-end value-added service technologies need to be strengthened,which restricts the multi-level development of outdoor sports events and activities;The coordination and symbiosis of natural environmental resources is poor,which hinders the diverse supply of outdoor sports fields;The regulatory standards are misplaced,which weakens the efficiency of resource allocation for outdoor equipment.Accordingly,the following promotion strategies are proposed:promoting the planning and deployment of outdoor venue facilities,releasing the technological innovation momentum of enterprises,strengthening the supply of diverse natural fields in accordance with local conditions,and improving the access standards for outdoor sports equipment.关键词
户外运动/消费场景/供需适配/扩大内需/体育消费Key words
outdoor sports/consumption scenario/supply and demand matching/expanding domestic demand/sports consumption分类
社会科学引用本文复制引用
刘显毓,林建君..扩大内需战略下户外运动消费场景供需适配的推进策略[J].沈阳体育学院学报,2026,45(1):123-129,7.基金项目
国家社会科学基金一般项目"城市体育公园提质增效路径研究"(24BTY065). （24BTY065）
