沈阳体育学院学报2026，Vol.45Issue(1)：130-136,7.DOI:10.12163/j.ssu.20251031
从符号共鸣到价值转化:基于"苏超"的赛事协同传播路径研究
From Symbolic Resonance to Value Transformation:A Study on Collaborative Communication Pathways of Sports Events Based on"Jiangsu Football City League"
摘要
Abstract
Through the single-case research method,this study,taking the 2025 Jiangsu Football City League as the research object,constructs an analytical framework of"cultural symbol generation—collaborative communication—value transformation"to systematically explore the internal incentives for local mass sports events attracting extensive attention and the realization mechanism to move from short-term flow to sustainable development.It concludes that the Jiangsu Football City League establishes a foundation for emotional resonance by excavating the local culture;promotes the collaborative linkage among the government,media,platforms,and the public to form a fission-style communication effect;and transforms flow into the accumulation of economic,cultural,and social capital to form a continuously strengthening positive feedback mechanism.On this basis,from five dimensions of governance collaboration,cultural empowerment,technological application,content co-creation,and institutional guarantee,this study proposes collaborative communication pathways for mass sports events,aiming to provide references for unleashing the potential of sports consumption and promoting the high-quality development of China's sports industry.关键词
地方群众性体育赛事/"苏超"/赛事传播/文化符号/协同传播Key words
local mass sports event/Jiangsu Football City League/sports event communication/cultural symbol/collaborative communication分类
社会科学引用本文复制引用
路嘉明,张梓煜,李军林..从符号共鸣到价值转化:基于"苏超"的赛事协同传播路径研究[J].沈阳体育学院学报,2026,45(1):130-136,7.基金项目
北京市社会科学基金重大项目"北京市促进交商旅体融合发展研究"(25JCA006). （25JCA006）
