天津中医药大学学报2026，Vol.45Issue(1)：74-77,4.DOI:10.11656/j.issn.1673-9043.2026.01.10
建设"岭南名方"产业集聚区策略研究
Research on strategies for building an industrial cluster of"Lingnan famous preparations"
薛世文 1杨子峰 2王筱玥 1王文熙1
作者信息
- 1. 广州医科大学附属第一医院,广州 510163||广州呼吸健康研究院办公室,广州 510163
- 2. 广州医科大学附属第一医院,广州 510163||广州呼吸健康研究院基础实验部,广州 510163
- 折叠
摘要
Abstract
Taking"Lingnan famous preparations"as the starting point,the article analyzes their current situation and challenges in industrial development,and proposes targeted strategies and suggestions for building an industrial cluster.The study finds that Guangdong Province is rich in resources of Chinese medicinal preparations,but faces development bottlenecks such as limited promotion,low conversion rates,and insufficient brand influence.In response,the study proposes a development pathway centered on the"Lingnan famous preparations"brand,structured around"brand leadership,evidence strengthening,platform co-construction,capital empowerment,and registration and marketing".Specific suggestions are provided from five dimensions:management mechanism,standardization,value assessment,demonstration zone construction,and talent support.The aim is to create a"Lingnan famous preparations"industrial cluster with exemplary significance,providing a replicable and promotable"Lingnan model"for the high-quality development of the traditional Chinese medicine industry.关键词
岭南名方/中药制剂/策略/建议Key words
Lingnan famous preparation/Chinese medicinal preparation/strategies/suggestions分类
医药卫生引用本文复制引用
薛世文,杨子峰,王筱玥,王文熙..建设"岭南名方"产业集聚区策略研究[J].天津中医药大学学报,2026,45(1):74-77,4.
