党政研究Issue(1)：32-45,14.
"流量政治"的生成机制、现实隐忧与规范进路
The Generation Mechanism,Realistic Hidden Worries and Regulatory Approaches of "Traffic Politics"
摘要
Abstract
Traffic generally refers to the volume,attention,and influence of the dissemination of online information in the digital age.Traf-fic politics is a political form in which political entities utilize traffic resources to disseminate,discuss,exert influence on,and even shape political issues,political figures,and political events.Existing studies such as " platform politics" and " algorithm politics" mainly focus on the " field" and " tools" of politics,while " traffic politics" attempts to reveal the " driving force" behind it.The synergy of mecha-nisms such as algorithm recommendation,traffic aggregation,and political absorption has contributed to the emergence and development of traffic politics.Traffic politics,while reconfiguring the political process,also gives rise to a series of structural concerns due to its inherent logic:cognitive misguidance based on traffic production,group polarization based on traffic consumption,and democratic distortion based on traffic manipulation.These issues not only threaten the healthy development of the political system but also have adverse effects on the mod-ernization of national governance.To improve the comprehensive governance system in the digital space,the first step is to build platforms to guide " flows" and strengthen the public opinion positions,re-establishing the legitimacy of power in the digital era;the second step is to promote law-based governance of" flows",improving the legal system in the digital space,and legally defining and regulating new power;the final step is to achieve the integration of virtual and real" flows",establishing a collaborative mechanism online and offline,and requi-ring the political system to have stronger adaptability and integration capabilities.关键词
数字时代/流量政治/数字空间/政治资源/政治吸纳/法治Key words
digital age/traffic politics/political resource/digital space/political absorption/rule of law分类
社会科学引用本文复制引用
余绪鹏.."流量政治"的生成机制、现实隐忧与规范进路[J].党政研究,2026,(1):32-45,14.基金项目
国家社科基金项目"'数字党建'驱动党建工作现代化体系构建与实现路径研究"(22BDJ095) （22BDJ095）
上海市教育科学研究项目"生成式人工智能驱动下的高校思想政治教育数字化转型研究"(C2025147) （C2025147）
