重庆科技大学学报（社会科学版）Issue(1)：18-32,15.DOI:10.19406/j.issn.2097-4523.2026.01.002
品牌价值与区域产业链竞争力耦合机制及路径研究
Research on the Coupling Mechanism and Path of Brand Value and Regional Industrial Chain Competitiveness
摘要
Abstract
The yellow cattle industry in Guyuan is the leading industry for regional rural revitalization.However,it is confronted with dilemmas such as the fault of breeding system,loose coordination of industrial chain,and insufficient support of policy and technology,which restrict the coordinated improvement of brand value and industrial chain competitiveness.With Guyuan yellow cattle industry as an example,this paper adopts the case study method to construct a theoretical coupling model of"brand value-industrial chain competitiveness"based on a four-dimensional framework of"policy-market-technology-industrial chain,"and systematically analyzes the solution path of industrial coupling dilemma,that is,strengthening technology empowerment through gene bank construction and technology adaptation and transformation,and building a technical link of"variety advantage-quality support-brand trust",promoting value chain coordination through activation of processing capacity and reconstruction of interest mechanism,and creating value carrier of"in-situ transformation of raw materials-value stratification and retention";and achieving two-wheel drive to improve the coupling guarantee system through policy inclusive adjustment and market brand operation.Finally,a benign industrial model of"resources to be protected,value to be retained,and main body to be benefited"is formed,which is expected to provide a theoretical reference and practical paradigm for similar local characteristic agricultural industries to solve the contradiction between"resource advantage and benefit disadvantage"for high-quality development.关键词
品牌价值/产业链竞争力/耦合机制/乡村振兴/固原黄牛产业Key words
brand value/industrial chain competitiveness/coupling mechanism/rural revitalization/Guyuan yellow cattle industry分类
管理科学引用本文复制引用
郭笑康,葛志军,王琳瑛..品牌价值与区域产业链竞争力耦合机制及路径研究[J].重庆科技大学学报（社会科学版）,2026,(1):18-32,15.基金项目
宁夏回族自治区教育厅高等学校科学研究项目"宁夏农户积分制治理效果及提升路径研究"(NYG2024035) （NYG2024035）
银川市哲学社会科学规划项目"银川市推进农文旅深度融合路径研究"(25YCSKXM10) （25YCSKXM10）
宁夏大学"双一流"研究生优质课程建设项目"农村发展与治理"(20250307). （20250307）
