干旱区资源与环境2026，Vol.40Issue(3)：70-80,11.DOI:10.13448/j.cnki.jalre.2026.044
环境认知、态度与青藏高原生态友好型基础设施的支付意愿
Environmental cognition,attitudes,and willingness to pay for eco-friendly infrastructure:Evidence from Tibetan Plateau
摘要
Abstract
Taking ecological public toilets in the Tibetan region as a case,this study uses field survey data to examine the public's willingness to pay(WTP)for eco-friendly infrastructure on the Tibetan Plateau and to identify the effects and mechanisms of environmental cognition and environmental attitudes on payment decisions.Results indicate that:1)Overall WTP is higher:approximately 68％of respondents express willingness to pay for ecological public toilets,with an average payment of 1.41 yuan per use.2)Environmental cognition exerts a dual influence on WTP:value cognition significantly increases both the likelihood and level of payment,whereas risk cognition suppresses payment behavior.3)Environmental attitudes serve as a key mediating mechanism.Public preference for the environmental attributes of ecological toilets and their pro-environmental participation intentions form the psychological foundation that links cognition to payment behavior.4)Significant heterogeneity exists across identity,gender,household registration,and residential location,reflecting differentiated behavioral responses under the Plateau's unique ecological and socioeconomic conditions.These findings provide empirical evidence and policy insights for promoting eco-friendly public infrastructure,implementing differentiated pricing mechanisms,and designing sustainable operation and maintenance models suited to the Tibetan Plateau.关键词
生态友好型基础设施/环境认知/环保态度/支付意愿/青藏高原地区Key words
eco-friendly infrastructure/environmental cognition/environmental attitude/willingness to pay/Qinghai-Tibet Plateau分类
资源环境引用本文复制引用
杜珏,刘钰聪,张鸣鸣..环境认知、态度与青藏高原生态友好型基础设施的支付意愿[J].干旱区资源与环境,2026,40(3):70-80,11.基金项目
中央级公益性科研院所基本科研业务费专项项目(CAAS-ASTIP-2021-BIOMA-JCKJ2025004) （CAAS-ASTIP-2021-BIOMA-JCKJ2025004）
中国农业科学院科技创新工程项目(CAAS-ASTIP-2021-BIOMA) （CAAS-ASTIP-2021-BIOMA）
西藏自治区科技计划项目"揭榜挂帅"专项资助. （）
