经济与管理研究2026，Vol.47Issue(2)：138-154,17.DOI:10.13502/j.cnki.issn1000-7636.2026.02.009
国家信息消费试点政策何以驱动数字创业?
How does the National Information Consumption Pilot Policy Drive Digital Entrepreneurship?
摘要
Abstract
Under the new development pattern,information consumption has emerged as a key engine driving consumption upgrading and fostering new quality productive forces(NQPFs).Meanwhile,digital entrepreneurship,as the core vehicle of digital economic development,plays a pivotal role in promoting digital industrialization and industrial digitalization,and shaping digital NQPFs.Against this backdrop,this paper explores the impact of the information consumption pilot(ICP)policy on digital entrepreneurship and its mechanisms,aiming to provide new insights into stimulating digital economic vitality. Using China's ICP policy as a quasi-natural experiment,this paper constructs an analytical framework of"information consumption policy-activation of entrepreneurial elements-emergence of digital entrepreneurship"based on Timmons'entrepreneurial theory.Based on a multi-period difference-in-differences(DID)model,it empirically examines the policy effect using county-level data from 2007 to 2019.Digital entrepreneurship is categorized into digital industrialization entrepreneurship(focusing on core digital industries such as information technology services)and industrial digitalization entrepreneurship(integrating digital technologies with traditional industries),with robustness verified through parallel trend tests,placebo tests,PSM-DID,and exclusion of confounding policies. The findings show that the ICP policy enhances county-level digital entrepreneurship activity,and this positive impact exhibits a dynamically increasing trend over time.The policy exerts a driving effect on both digital industrialization entrepreneurship and industrial digitalization entrepreneurship,indicating its comprehensive role in shaping the digital economic ecosystem.Three key mechanisms are identified:first,optimizing the information consumption environment through hardware support and software guarantees;second,stimulating information consumption demand by expanding consumer groups,enriching application scenarios,and meeting personalized and intelligent consumption needs;third,reinforcing digital innovation incentives to promote technological breakthroughs in frontier areas.Heterogeneity analysis reveals that the policy's stimulating effect on digital entrepreneurship is more pronounced in regions with high government digital attention,high marketization levels,and high urbanization levels. The theoretical contribution lies in advancing the application of Timmons'entrepreneurial theory in the digital economy by linking the ICP policy to entrepreneurial elements.Empirically,this paper fills the gap of fine-grained analysis at the county level.Practically,it proposes policy recommendations,including strengthening the three core mechanisms,building a digital entrepreneurship ecosystem,and formulating differentiated policies for regions with different development levels,which are of great significance for promoting the high-quality development of the digital economy and nurturing NQPFs.关键词
信息消费试点政策/数字创业/信息消费环境/信息消费需求/数字创新Key words
information consumption pilot policy/digital entrepreneurship/information consumption environment/information consumption demand/digital innovation分类
管理科学引用本文复制引用
赵宸宇,余梦莹,汪勇..国家信息消费试点政策何以驱动数字创业?[J].经济与管理研究,2026,47(2):138-154,17.基金项目
国家社会科学基金青年项目"制造业企业数字化转型的驱动模式与推进策略研究"(23CJY085) （23CJY085）
