经济与管理研究2026，Vol.47Issue(2)：155-168,14.DOI:10.13502/j.cnki.issn1000-7636.2026.02.010
平台经济发展的创业效应
Entrepreneurial Effect of Platform Economy Development
摘要
Abstract
Currently,county-level entrepreneurship in China still confronts practical challenges,including insufficient supply of entrepreneurial resources,constrained market scope,and scarce entrepreneurial opportunities.Enhancing county-level entrepreneurial vitality has therefore emerged as a pivotal task for advancing the high-quality development of county economies.Endowed with the characteristics of network externality and economies of scale,the platform economy can not only mitigate information asymmetry but also optimize the allocation of factor resources,thereby offering a viable pathway to address the practical predicaments of county-level entrepreneurship.Drawing on county-level panel data from 2014 to 2022,this paper investigates the entrepreneurial effects of platform economy development and examines the role of the business environment in this process. The empirical results demonstrate that platform economy development can elevate county-level entrepreneurial vitality.This conclusion remains robust after addressing endogeneity concerns and conducting a series of robustness tests.From the dual perspectives of entrepreneurial costs and opportunities,the entrepreneurial effects of platform economy development are primarily realized through mechanisms such as expanded market demand,diversified service business formats,reduced transaction costs,and lowered logistics costs.Furthermore,the optimization of the business environment can amplify the entrepreneurial effects of platform economy development in counties.In addition,heterogeneity analysis reveals that the positive impacts of platform economy development on entrepreneurship are more salient in counties with high-speed railway connectivity,those with a relatively large floating population,and those situated in the cradles of merchant guild culture.Therefore,efforts should concentrate on the following three areas.Governments should prioritize the role of platform economies in stimulating county-level entrepreneurial activities,fully leverage the driving force of platform enterprises on county economies,invigorate local markets and demand,and encourage diverse entrepreneurial initiatives.Continuous optimization of the digital business environment in counties is essential to further unleash the enabling power of digital technologies across sectors.Targeted use of regional materials and cultural resources should be encouraged,with large platform enterprises supported in expanding their operational footprint and in deeply engaging in county-level industrial system development. This paper focuses on the impacts of the platform economy on county-level entrepreneurial vitality,exploring the internal mechanisms and practical pathways.On the one hand,it extends the research frontier regarding how the platform economy empowers county economic development,enriching the theoretical framework related to the determinants of entrepreneurship.On the other hand,it provides empirical insights into how the government can leverage the platform economy to address entrepreneurial dilemmas and invigorate the vitality of county economies.关键词
平台经济/县域创业活跃度/创业成本/创业机会/营商环境Key words
platform economy/county-level entrepreneurial vitality/entrepreneurial cost/entrepreneurial opportunity/business environment分类
管理科学引用本文复制引用
戴魁早,龙欣宇,王思曼..平台经济发展的创业效应[J].经济与管理研究,2026,47(2):155-168,14.基金项目
研究阐释党的二十届三中全会精神国家社会科学基金重大专项"培育全国一体化技术和数据市场的理论框架与实践路径研究"(24ZDA016) （24ZDA016）
国家自然科学基金面上项目"技术要素市场发展对中国制造业生产率增长的影响机制及调控政策研究"(72173042) （72173042）
湖南省社会科学基金项目"数据要素市场发展对数实融合的影响机理与政策协同研究"(24JD012) （24JD012）
