家禽科学2026，Vol.48Issue(3)：1-6,后插1-后插2,8.
上海地区鸡蛋市场调研分析报告
Survey and Analysis Report on Eggs Market in Shanghai Region
摘要
Abstract
To identify the shortcomings and optimization paths of the egg supply chain in Shanghai,this study empirically analyzed the operational characteristics,quality loss mechanism,and cold chain constraints of the egg supply chain based on questionnaire survey data collected from 180 stores of a fresh food enterprise and 2 large-scale breeding farms in Shanghai in April 2025.The results indicated that the egg supply chain in Shanghai was dominated by local supply,with the average daily sales volume of its stores at a low level.The main quality risks were concentrated in unstable temperature control and non-standard operations during cold chain storage and transportation,eggshell cracks and transportation damage,as well as an incomplete full-chain traceability system.Based on the above research findings,this study proposed targeted suggestions,including optimizing cold chain coverage,constructing a full-chain quality control system,and promoting branding and traceability disclosure,so as to provide a reference for improving the market efficiency and product quality of the egg supply chain in Shanghai.关键词
鸡蛋/供应链管理/质量控制/品牌宣传/上海地区Key words
Eggs/Supply chain management/Quality control/Branding/Shanghai region分类
管理科学引用本文复制引用
邵毅恒,江春铃,陈柔含,周雨璊,周彬,马颖清,邓波..上海地区鸡蛋市场调研分析报告[J].家禽科学,2026,48(3):1-6,后插1-后插2,8.基金项目
上海市农业科技创新项目[沪农科(I2024004) （I2024004）
