沈阳农业大学学报（社会科学版）2025，Vol.27Issue(5)：563-574,12.DOI:10.3969/j.issn.1008-9713.2025.05.006
数字型社会支持对农户农地质量保护行为的影响研究
Effect of Digital Social Support on Farmers'Farmland Quality Protection Behaviors
摘要
Abstract
Farmers are the direct subjects of farmland protection.Exploring the impact of digital social support on farmers'behaviors of farmland quality protection can provide theoretical support and empirical evidence for promoting sustainable agricultural development.In this study,a digital social support system was constructed from three dimensions:digital tool,information and emotional supports,based on the survey data of 1,213 farmers in Liaoning Province.The mediation effect model is used to explore the role of digital social support in influencing farmers'farmland quality protection behaviors,based on the theoretical model of"digital social support-benefit perception-farm households'farmland quality protection behaviors".Digital social supports indicate a significant positive effect on farmers'farmland quality protection behaviors,with the digital information support showing the biggest influence,following by the digital emotional support.Digital social support can promote farmland quality protection behaviors by enhancing farmers'perception of economic and ecological benefits.Heterogeneity analysis based on income level and social network size reveal that digital social support has a great impact on farmland quality protection behaviors for high-income and low-social network size farmers.Finally,it is proposed to strengthen the promotion and application of digital information platforms,strengthen the level of digital social support,and focus on the demand differences among different farmers.关键词
农业可持续发展/农地质量保护/数字型社会支持/效益认知Key words
sustainable agricultural development/farmland quality protection behaviors/digital social support/cognition of benefits分类
管理科学引用本文复制引用
杨肖丽,马豪壹,景再方..数字型社会支持对农户农地质量保护行为的影响研究[J].沈阳农业大学学报（社会科学版）,2025,27(5):563-574,12.基金项目
辽宁省农业农村厅委托课题(2024470) （2024470）
