西安工程大学学报2026，Vol.40Issue(1)：10-18,34,10.DOI:10.13338/j.issn.1674-649x.2026.01.002
基于岭回归分析的女式连体泳衣款式要素感性评价
Perceptual evaluation of women's one-piece swimsuit style elements based on ridge regression analysis
摘要
Abstract
To design personalized clothing products that more accurately align with consumers'perceptu-al needs,this study investigated the impact of different styles of women's one-piece swimsuits on consum-ers'perceptual impressions,selecting 15 women's one-piece swimsuits with distinct differences in style de-sign as research subjects.First,the semantic differential method was used to screen and identify eight pairs of perceptual adjectives,and a questionnaire was developed based on a 5-point Likert scale.With fe-male amateur swimmers aged 18 to 30 as the survey respondents,perceptual evaluation data from target consumers regarding different styles of women's one-piece swimsuits were collected and subjected to mean value analysis.Then,ridge regression analysis was used to examine the mapping relationship be-tween seven pairs of these perceptual images and the overall preference impression,and a specific quanti-tative regression model was constructed.The results indicate that the perceptual adjective pairs"constrai-ning-free"and"feminine-neutral"have a significant impact on consumers'overall preference impressions of women's one-piece swimsuit styles.The findings of this study not only provide clothing designers with a data-driven decision-making tool but also enable the prediction of consumers'overall preferences through style design,which can help clothing designers create products that better align with the aesthetic preferences of target consumers,thereby reducing market risks and improving design efficiency.关键词
女式连体泳衣/款式/感性意象/感性工学/岭回归分析Key words
women's one-piece swimsuit/style/perceptual imagery/kansei engineering/ridge regression analysis分类
轻工纺织引用本文复制引用
周捷,叶梦婷,杨可可..基于岭回归分析的女式连体泳衣款式要素感性评价[J].西安工程大学学报,2026,40(1):10-18,34,10.基金项目
陕西省重点研发计划项目(2023-YBSF-203) （2023-YBSF-203）
