西安工程大学学报2026，Vol.40Issue(1)：19-26,8.DOI:10.13338/j.issn.1674-649x.2026.01.003
多模态环境刺激下可持续消费决策的脑电研究
Electro encephalo gram study of sustainable consumption decisions under multimodal environmental stimuli
摘要
Abstract
To assess changes in consumers'emotions before and after exposure to multimodal en-vironmental stimuli and construct a more precise sustainable consumption decision-making mod-el,physiological and psychological measurements were conducted on 36 participants.Specifically,by comparing consumers'electro encephalo gram(EEG)signals and behavioral choices under posi-tive,neutral,and negative emotional states,the impact of emotions on the willingness to purchase sustainable clothing was explored.The results show that although slight differences were ob-served between objective indicators and subjective evaluations,both confirmed that significant changes in consumers'emotions occurred in different environmental spaces;spaces with a high degree of naturalness were found to have a more positive impact on consumers'mood than heavily polluted ones;and higher purchase willingness was exhibited by consumers in negative environ-ments.The experimental findings provide a reference for understanding the impact of consumers'emotional changes on the willingness to purchase sustainable clothing and offer empirical evidence for promoting sustainable consumption behavior through environmental interventions.关键词
情绪识别/脑电信号/事件相关电位/可持续服装/购买意愿Key words
emotion recognition/electro encephalo gram(EEG)signals/event-related potentials/sustainable clothing/purchase intention分类
轻工纺织引用本文复制引用
唐欣,李沛,李元梓..多模态环境刺激下可持续消费决策的脑电研究[J].西安工程大学学报,2026,40(1):19-26,8.基金项目
上海市人民政府决策咨询课题(2020-A-19) （2020-A-19）
