印染助剂2026，Vol.43Issue(2)：71-75,5.
乡村振兴背景下蓝染非遗工坊的产业化路径
Industrialization path of the blue dyeing intangible cultural heritage workshop in the context of rural revitalization
摘要
Abstract
Under the dual background of the deepening of the rural revitalization strategy and the protec-tion of intangible cultural heritage,the industrialization of blue dyeing intangible cultural heritage workshops has become a key path to activate the internal development momentum of the countryside.To solve the struc-tural contradiction between the protection of traditional craftsmanship and the sustainable development of the industry,by deconstructing the multi-dimensional value spectrum of the blue dyeing workshop(economic,cul-tural,and social dimensions),the four core dilemmas it faces are systematically analyzed:the tension be-tween cultural authenticity and market logic,the conflict between traditional production methods and modern industrial standards,the gap in creative transformation and talent supply,and the shortcomings in brand value and channel expansion.Based on the concept of productive protection,standardize traditional craftsmanship to lay a solid production foundation,translate contemporary aesthetics to inject an innovative soul,expand the in-dustrial boundaries through the integration of tourism,culture,agriculture,and commerce,and empower the market through digital technology.关键词
乡村振兴/蓝染/非遗工坊Key words
rural revitalization/blue dyeing/intangible cultural heritage workshop分类
轻工纺织引用本文复制引用
董斌..乡村振兴背景下蓝染非遗工坊的产业化路径[J].印染助剂,2026,43(2):71-75,5.基金项目
陕西省社会科学基金项目(2021J040) （2021J040）
