中国中医药图书情报杂志2026，Vol.50Issue(2)：1-5,5.DOI:10.3969/j.issn.2095-5707.202504051
银龄心血管疾病人群膏方认知现状与需求调查研究
Investigation on the Current Awareness and Demand of TCM Pastes Among the Elderly Population with Cardiovascular Diseases
摘要
Abstract
Objective To know the cognitive status and demands of TCM pastes of elderly population with cardiovascular disease;To provide evidence for the development of the TCM paste industry.Methods A sampling survey method was employed to examine the cognitive status and demands of the population with cardiovascular disease across six dimensions:demographic characteristics,awareness level of TCM pastes,purchasing channels and brand recognition,decision-making influencing factors,attitudes toward innovative products,and acceptability of marketing approaches.Comparative analyses were conducted between elderly and non-elderly groups.Results A total of 307 questionnaires were collected,including 96 in elderly group and 211 in non-elderly group.Compared with non-elderly group,elderly group showed more basic diseases(P<0.05),lower understanding of ointment(P<0.05),more attention to the efficacy of ointment(P<0.05),lower acceptance of innovative products(P<0.05),and single marketing mode(P<0.05).Conclusion Elderly population has the cognitive contradiction of"emphasizing efficacy and ignoring innovation"in TCM pastes.The high-quality development of paste industry can be promoted by optimizing the promotion channels,innovating ointment products,standardizing the preparation process,and expanding overseas markets.关键词
银龄/心血管疾病/中医膏方/认知与需求Key words
elderly population/cardiovascular diseases/TCM pastes/awareness and demand分类
医药卫生引用本文复制引用
谢洋峰,陈步星,张佳乐,刘暐,刘欣,张明志,李敏,韩文博..银龄心血管疾病人群膏方认知现状与需求调查研究[J].中国中医药图书情报杂志,2026,50(2):1-5,5.基金项目
北京市中医药科技发展资金项目(BJZYYB-2023-23) （BJZYYB-2023-23）
北京中医药大学新教师启动基金项目(2021-JYB-XJSJJ-076) （2021-JYB-XJSJJ-076）
