鞋类工艺与设计2026，Vol.6Issue(5)：183-185,3.DOI:10.3969/j.issn.2096-3793.2026-05-061
符号学视域下的地域文化品牌标志设计研究
Logo Design of Regional Cultural Brands from the Perspective of Semiotics
陈彦霖1
作者信息
- 1. 桂林电子科技大学,广西 桂林 541004
- 折叠
摘要
Abstract
Semiotics has been widely applied in modern design.This study adopts semiotics as the primary theoretical lens to conduct a detailed analysis of brand logo designs with distinctive regional characteristics.It systematically traces the cultural connotations embodied in these symbols and engages in in-depth discussion and exploration,thereby offering a comprehensive and precise interpretation of the design principles for regional cultural brand logos.Emphasizing regional cultural features in logo design proves to be a feasible design strategy.This research not only provides practical guidance for design practice,but also contributes valuable theoretical insights to further studies in related fields.关键词
符号学理论/标志设计/地域文化Key words
semiotics theory/logo design/regional culture分类
社会科学引用本文复制引用
陈彦霖..符号学视域下的地域文化品牌标志设计研究[J].鞋类工艺与设计,2026,6(5):183-185,3.
