鞋类工艺与设计2026，Vol.6Issue(5)：189-191,3.DOI:10.3969/j.issn.2096-3793.2026-05-063
数字技术在郑州任家古宅宣传中的应用体验设计探究
Research on the Application Experience Design of Digital Technology in the Propaganda of Renjia Ancient House in Zhengzhou
摘要
Abstract
Under the background of the deep integration of contemporary cultural heritage and digital innovation,the way of protection and dissemination of historical buildings is undergoing profound changes.The Renjia ancient house in Zhengzhou has a profound architectural history and culture,but there are still many shortcomings in cultural propaganda at present.This paper focuses on the application experience design method of digital technology in promoting Renjia's ancient house,and puts forward the strategy of building a brand with"culture+vision"characteristics,broadening the publicity scope of"online+offline"and optimizing the innovative interactive experience design,so as to promote Renjia's ancient house.关键词
数字技术/郑州任家古宅/宣传方式/体验设计Key words
digital technology/zhengzhou renjia ancient house/publicity methods/experience design分类
社会科学引用本文复制引用
任少雯,毛文..数字技术在郑州任家古宅宣传中的应用体验设计探究[J].鞋类工艺与设计,2026,6(5):189-191,3.基金项目
2024年河南省高等教育教学改革研究与实践重点项目《"互联网+"视域下设计类课程研究性教学改革的研究与实践》(项目编号:2024SJGLX0102) （项目编号:2024SJGLX0102）
