鞋类工艺与设计2026，Vol.6Issue(5)：15-17,3.DOI:10.3969/j.issn.2096-3793.2026-05-005
视触觉融合在包装设计中的创新应用研究
Research on Innovative Application of Visual and Tactile Integration in Packaging Design
摘要
Abstract
This study explores the application of the combination of vision and touch in packaging design,analyzing how this combination can enhance user experience and increase brand value through the interaction of multiple senses.During the research process,by integrating existing literature and practical cases,the specific practices of combining vision and touch in design expression,material imitation,and bionic innovation were systematically sorted out.Through the combination of color and surface texture,a realistic touch experience can also be simulated.These features help consumers develop an emotional recognition and usage preference for the product,thereby enhancing its competitiveness in the market.In the long run,the combination of vision and touch not only provides a new innovative direction for packaging design,but also offers theoretical and practical basis for brands to create unique styles and strengthen connections with consumers.It has a wide range of application space in the future.关键词
多感官融合/包装设计/用户体验/情感链接/材质肌理Key words
multi-sensory fusion/packaging design/user experience/emotional connection/material texture分类
轻工纺织引用本文复制引用
华鎏屿,杨光..视触觉融合在包装设计中的创新应用研究[J].鞋类工艺与设计,2026,6(5):15-17,3.
