摘要
Abstract
In the current media landscape,film is no longer merely a narrative medium,nor is advertising solely a sales tool.The interaction between the two in terms of visual language,emotional expression,and cultural construction has become increasingly frequent,forming a significant convergence point in contemporary visual communication systems.From the perspective of cross-border fusion,this study systematically examines the fundamental characteristics of film art expression and advertising design.It analyzes their coupling mechanisms in narrative structure,cinematographic language,emotional logic.Based on this analysis,the paper proposes four strategic approaches:restructuring content production processes through project-based coordination,establishing multi-dimensional evaluation systems,promoting co-creation with media platforms.The aim is to offer innovative strategies for brand communication and theoretical support for the study of visual culture.关键词
跨界融合/电影艺术表达/广告设计/视觉传播/创作机制Key words
cross-border integration/film art expression/advertising design/visual communication/creative mechanism分类
社会科学
