湖北体育科技2026，Vol.45Issue(2)：103-111,9.DOI:10.20185/j.cnki.1003-983X.2026.02.018
青少年体育培训拼团模式:分析框架、场景仿真与优化路径
Group-Buying Model for Youth Sports Training:Analytical Framework,Scenario Simu-lation,and Optimization Pathways
摘要
Abstract
With the development of the social economy and the enhancement of people's health awareness,youth sports training has become an important part of family consumption.The model of home sports training group buying has emerged,which has become an effective way to solve the contradiction between supply and demand and optimize resource allocation.However,this model has prob-lems such as insufficient supervision and uneven distribution of benefits in operation,and requires comprehensive governance at multi-ple levels including the government,the market and society to achieve sustainable development.Based on evolutionary game theory,this paper studies the three interest subjects of local governments,coaches,students and parents,and constructs a multi-interest sub-ject game model.By crawling data from social platforms and combining with expert interviews,it studies the behavioral strategy choices and evolution of diversified subjects in group-buying activities.It is found that if the benefits of each stakeholder exceed the costs,a dynamic and stable game relationship can be established among the three parties.Propose optimization paths:1)Local governments:Deepen the construction of the dynamic credit supervision system.2)Training personnel:Strengthen the standardized management of course services;3)Community enterprises:Establish a mechanism for resolving disputes over multiple parties' rights and interests;4)Innovation-driven:Enhance the self-discipline level empowered by digital technology.关键词
青少年体育培训/演化博弈/上门体育/优化路径Key words
youth sports training/evolutionary game/door-to-door sports/optimize the path分类
社会科学引用本文复制引用
吴天宜,白雪颖,杨涛..青少年体育培训拼团模式:分析框架、场景仿真与优化路径[J].湖北体育科技,2026,45(2):103-111,9.基金项目
2025年广西高等教育本科教学改革工程项目一般项目A类(2025JGA352). （2025JGA352）
