摘要
Abstract
The shopfront design of airport commercial spaces is a key factor influencing passenger attention and dwell behavior.This study takes six shops in three major international airports in Asia as case studies,employing image-based observation to systematically analyze shopfronts from three dimensions:spatial positioning,openness and visibility,and perceptual elements.The results show that shopfronts located in high-exposure areas,featuring open designs and clear branding,are more effective in increasing passenger recognition and willingness to enter.Conversely,unreasonable spatial obstructions or visual clutter may diminish their guiding effect.Based on these findings,this paper proposes shopfront optimization strategies,including incorporating real passenger flow data,tailoring design to specific site conditions,and strengthening visual guidance and information coordination,in order to enhance the visual efficiency of airport commercial spaces and improve passenger experience.关键词
机场商业空间/店铺立面设计/空间可视性/视觉吸引力Key words
airport commercial spaces/shopfront design/spatial visibility/visual attractiveness
