牡丹江师范学院学报（哲学社会科学版）Issue(1)：9-15,7.
文旅融合视域下艺术类非遗的沉浸传播与实践探索
Immersive Communication and Practical Exploration of Intangible Cultural Heritage in the Field of Art under the Perspective of Cultural Tourism integration
摘要
Abstract
Big data,artificial intelligence,and virtual reality technology have rejuvenated intangible cultural heritage(ICH),creating new eco-nomic growth points in the cultural tourism sector.As a key component of ICH,the integration and innovative development of art-related ICH in cul-tural tourism are becoming increasingly mature.By leveraging digital and intelligent technologies for virtualization and rhetorical enhancement,these technologies create immersive cultural experiences,promoting the development of ICH into more visual,everyday,and emotional forms of immersive communication.To continuously enhance the immersive communication of art-related ICH,it is essential to deepen the concept of cultural tourism in-tegration and build a multi-sector coexistence system.This involves strengthening the ICH dissemination matrix to meet personalized cultural needs,reshaping the narrative tone of folk stories to reinforce emotional value,thereby facilitating the living inheritance of ICH and fostering new ideas,mod-els,and business forms in the cultural tourism industry.关键词
数智赋能/文旅融合/艺术类非遗/沉浸传播Key words
digital intelligence empowerment/cultural tourism integration/art-based intangible cultural heritage/immersive communication分类
社会科学引用本文复制引用
彭晴..文旅融合视域下艺术类非遗的沉浸传播与实践探索[J].牡丹江师范学院学报（哲学社会科学版）,2026,(1):9-15,7.基金项目
安徽省哲学社会科学规划项目"数智赋能淮河流域非遗文化创意产业发展研究"(AHSKQ2023D113) （AHSKQ2023D113）
