标准科学Issue(3)：69-77,9.DOI:10.3969/j.issn.1674-5698.2026.03.008
基于AHP-模糊综合评价法的冰雪旅游标准实施效果评价研究
Research on the Evaluation of Implementation Effect of Ice and Snow Tourism Standards Based on AHP-Fuzzy Comprehensive Evaluation
摘要
Abstract
[Objective]Research on the evaluation of implementation effect of ice and snow tourism standards provides scientific support for the transformation of ice and snow tourism from"having standards to abide by"to"implementing good standards for sound governance",and contributes to the highquality development of China's ice and snow economy.[Methods]This paper focuses on the key links of standard implementation,constructs an evaluation index system covering standards system coverage,standard promotion,standard implementation,and standard implementation benefits,and adopts the"Analytic Hierarchy Process(AHP)+Fuzzy Comprehensive Evaluation Method"to conduct an empirical study with Harbin Ice and Snow World Co.,Ltd.as the research object.[Results]The results show that:the comprehensive evaluation score is 91 points,which is generally at the excellent level,indicating remarkable effects of standard implementation;from the perspective of index dimensions,the coverage and implementation of the standards system perform prominently,while the promotion of standards and the standards system still needs to be strengthened;in the special analysis of project operation,there are differences in the standardization of the five operation projects,among which the Snow Ferris Wheel project and the Four-Season Pavilion project have achieved better construction results.[Conclusion]The study shows that the effective implementation of ice and snow tourism standards helps standardize the operation of ice and snow tourism projects,and has important practical significance for promoting the high-quality development of the ice and snow industry.关键词
冰雪旅游标准/标准实施效果评价/层次分析法/模糊综合评价Key words
ice and snow tourism standards/evaluation of standard implementation effect/analytic hierarchy process/fuzzy comprehensive evaluation method引用本文复制引用
刘肖肖,车迪,丛配玉,刘小萍,杜晓燕..基于AHP-模糊综合评价法的冰雪旅游标准实施效果评价研究[J].标准科学,2026,(3):69-77,9.基金项目
本文受中国标准化研究院基本科研业务费项目"国外主要国家标准化效益评价体系研究及对我国的借鉴"(项目编号:572025Y-12477) （项目编号:572025Y-12477）
12477) （）
中国标准化研究院技术服务项目"哈尔滨冰雪大世界股份有限公司高质量发展标准体系建设"(项目编号:572024H-12217)资助. （项目编号:572024H-12217）
