铁路物流2026，Vol.44Issue(3)：13-20,8.DOI:10.16669/j.cnki.issn.2097-5899.202504090001
基于用户画像的高铁急送市场需求特征与发展策略研究
Research on Market Demand Characteristics and Development Strategies of Instant Delivery by High Speed Railways Based on User Profiles
摘要
Abstract
To accurately identify the market demand characteristics of instant delivery by high speed railways and comprehensively enhance its market competitiveness and service level,user tags were designed based on relevant user order data for instant delivery by high speed railways.User profiles were constructed by comprehensively applying multivariate statistical methods such as data visualization and cluster analysis.Users'basic attributes were analyzed from dimensions including age structure and spatio-temporal characteristics,and user selection preferences were deeply explored.Furthermore,user groups were clustered into six categories to analyze user product characteristics.Combined with user feedback and evaluations,product pain points were identified,such as insufficient transportation guarantee,inadequate service system adaptability,imperfect service system,and low brand awareness.Development strategies including optimizing transportation resource allocation,differentiated product design,strengthening service system functions,and enhancing brand construction were proposed to provide a reference for the sustainable development of instant delivery products by high speed railways.关键词
高铁急送/市场需求特征/用户画像/产品痛点/发展策略Key words
Instant Delivery by High Speed Railway/Market Demand Characteristic/User Profile/Product Pain Point/Development Strategy分类
交通工程引用本文复制引用
徐思哲,宋子贤,王亚军,施波,乔珂..基于用户画像的高铁急送市场需求特征与发展策略研究[J].铁路物流,2026,44(3):13-20,8.基金项目
中国国家铁路集团有限公司科技研究开发计划课题(N2023X043) （N2023X043）
