现代农业2026，Vol.51Issue(1)：1-11,11.
乡村公共文化空间短视频的生产、再生产与价值实现
Production,Reproduction and Value Realization of Short Videos of Rural Public Cultural Space
摘要
Abstract
Against the background of advancing rural comprehensive revitalization and the popularization of short video media,short videos centered on the production of rural public cultural space not only affect the inheritance and development of rural culture,but also provide a new window for the outside world to understand rural development.Based on 475 short videos of rural public cultural space released from 2021 to 2025,this paper systematically discussed the production and reproduction characteristics,content dimensions and value connotations of short videos of rural public cultural space by using content analysis and coding statistics,combined with the theory of spatial production.The study found that:the production of short videos of rural public cultural space was characterized by professional creators,shortened duration,diversified pictures and accurate topic tags.Its reproduction constituted a complete communication chain of"creation and release by producers-platform recommendation-users view and feedback-content optimization and iteration",which was also an extension,upgrading and value reconstruction of earlier content production.Covered three content dimensions of material,spiritual and social,it had the core values of bridging the urban-rural spatial gap,expanding rural economic value,revitalizing traditional rural culture,and empowering sustainable development of rural ecology.This research makes up for the shortcomings of existing studies that emphasize production but neglect value transformation,enriches the application of spatial theory and media communication theory in rural scenarios,and provides theoretical references and practical paths for promoting the quality improvement and upgrading of rural public cultural space and boosting rural cultural revitalization.关键词
乡村公共文化空间/短视频/空间生产/空间再生产/价值实现Key words
rural public cultural space/short video/spatial production/spatial reproduction/value realization分类
社会科学引用本文复制引用
寿姚垚,敖永春,陈瑞涵..乡村公共文化空间短视频的生产、再生产与价值实现[J].现代农业,2026,51(1):1-11,11.基金项目
教育部人文社会科学研究项目"媒介场域视角下意识形态话语权的嬗变与重构研究"(20XJA710001). （20XJA710001）
