中国饲料Issue(4)：127-130,4.DOI:10.15906/j.cnki.cn11-2975/s.20260430
基于市场需求的饲料企业STP战略与市场推广路径研究
Research on STP Strategy and market promotion path of feed enterprises based on market demand
摘要
Abstract
With the intensification of market competition,feed enterprises are confronted with challenges such as product homogenization,rising costs,and diversified demands.This paper,guided by market demand and based on the STP strategy of feed enterprises,sorts out the market promotion paths for feed enterprises.It aims to assist feed enterprises in market segmentation from the dimensions of differentiated promotion plans,brand value transmission,and the synergy of online and offline promotion ecosystems,thereby clarifying their target markets and establishing competitive advantages through technology,products,and services.This will help them smoothly achieve the strategic upgrade from a"production-oriented"to a"market demand-oriented"approach.关键词
市场需求/饲料企业/STP战略/市场推广Key words
market demand/feed enterprises/STP strategy/market promotion分类
管理科学引用本文复制引用
王婷婷..基于市场需求的饲料企业STP战略与市场推广路径研究[J].中国饲料,2026,(4):127-130,4.基金项目
山西省教育厅2024年山西省职业教育教学改革与实践项目(202403161) （202403161）
