重庆工商大学学报（社会科学版）2026，Vol.43Issue(1)：85-100,16.DOI:10.3969/j.issn.1672-0598.2026.01.008
农产品电商供应链的农业技术推广政策激励效应研究
A Study on the Incentive Effects of Agricultural Support Policies:The Case of Popularizing Agricultural Techniques in the E-Commerce Supply Chain of Agricultural Products
摘要
Abstract
By integrating the fundamental agricultural support policy of popularizing agricultural techniques into the e-commerce supply chain of agricultural products,this paper constructs a game model.The model analyzes the impact of this policy on the greenness of agricultural products,production and sales volume,and e-commerce service levels,thereby examining its incentive effects on farmers,e-commerce platforms,and consumers.The findings are as follows:First,the policy of popularizing agricultural techniques can enhance both the greenness and the production/sales volume of agricultural products while strengthening e-commerce services,thus promoting green agricultural production and sustainable development.Second,this policy simultaneously increases farmer income,e-commerce platform profits,and consumer welfare,which contributes to rural prosperity and incentivizes e-commerce platforms to further support the agricultural sector.Third,the policy yields the greatest increase in farmer income and the smallest increase in e-commerce platform profits,thereby enhancing overall social welfare while promoting greater equity in social distribution.关键词
农产品电商供应链/农业技术推广政策/激励效应/博弈模型Key words
e-commerce supply chain of agricultural products/policy of popularizing agricultural techniques/incentive effect/game model分类
管理科学引用本文复制引用
魏光兴,韩玉杰..农产品电商供应链的农业技术推广政策激励效应研究[J].重庆工商大学学报（社会科学版）,2026,43(1):85-100,16.基金项目
重庆市社会科学规划项目(2023NDYB81)"重庆市农业绿色发展水平的多维动态测度与提升路径研究" （2023NDYB81）
