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心理契约驱动旅游地居民价值共创的作用机制与路径研究

周学军 常晓函 王爱忠

干旱区资源与环境2026,Vol.40Issue(4):197-208,12.
干旱区资源与环境2026,Vol.40Issue(4):197-208,12.DOI:10.13448/j.cnki.jalre.2026.073

心理契约驱动旅游地居民价值共创的作用机制与路径研究

Mechanism and path of psychological contract driving value co-creation for residents living in tourism destinations

周学军 1常晓函 1王爱忠2

作者信息

  • 1. 重庆三峡科技大学工商管理学院,重庆 404020
  • 2. 重庆文理学院经济管理学院,重庆 402160
  • 折叠

摘要

Abstract

To investigate how the psychological contract of residents in tourist destinations influences their value co-creation behaviors,this study employs an empirical analysis using questionnaire data from 958 residents living in internet-famous tourist destinations.The findings reveal that:1)Both transactional psychological contracts and relational psychological contracts significantly and positively promote residents' value co-creation behaviors.2)Pro-tourism behavioral intentions play a significant mediating role in the relationship between psychological contracts and value co-creation behaviors.3)Social distance significantly and negatively moderates the relationship between psychological contracts and value co-creation behaviors.4)Pro-tourism behavioral intentions mediate the moderating effect of social distance between psychological contracts and value co-creation behaviors.5)fsQCA identifies two antecedent configurations triggering residents' value co-creation behaviors:"value-identification-driven type"and"composite-contract-embedded type".The study uncovers the intrinsic mechanisms through which psychological contracts drive residents' value co-creation and highlights the contextual role of social distance,thereby extending the application scope of social exchange theory in tourism contexts.It provides a theoretical foundation and practical reference for effectively guiding and regulating community residents' participation in value co-creation and promoting sustainable tourism development.

关键词

心理契约/价值共创行为/亲旅游行为意向/社会距离/fsQCA

Key words

psychological contract/value co-creation/pro-tourism behavioral intention/social distance/fsQCA

分类

管理科学

引用本文复制引用

周学军,常晓函,王爱忠..心理契约驱动旅游地居民价值共创的作用机制与路径研究[J].干旱区资源与环境,2026,40(4):197-208,12.

基金项目

国家社会科学基金项目(24XGL021) (24XGL021)

重庆市教委科学技术研究计划项目(KJQN202301240) (KJQN202301240)

重庆市教委人文社会科学研究项目(25SKJD171)资助. (25SKJD171)

干旱区资源与环境

OACHSSCD

1003-7578

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