科技情报研究2026，Vol.8Issue(1)：23-33,11.DOI:10.19809/j.cnki.kjqbyj.2026.01.003
"情感"与"理性"并存:反转事件频发对网络舆情演化的影响机制探析
Coexistence of"Emotion"and"Rationality":Analysis of the Impact Mechanism of Frequent Reversal Events on the Evolution of Online Public Opinion
摘要
Abstract
[Purpose/significance]Inrecent years,frequent reversal events have negatively impacted the online media en-vironment,leading to an increasing number of skeptical voices during the evolution of public opinion.These doubts are no longer merely emotional outbursts but also involve rational understanding of the event's authenticity.This study aims to gain a deeper understanding of this phenomenon and attempts to reveal the impact mechanism of frequent re-versal events on the evolution of online public opinion.[Method/process]Through surveys and computer simulation ex-periments,the study analyzes various elements such as individuals,media environment,and evolution patterns in on-line public opinion,then according to the analysis result,by incorporating user behavior into the modeling of public opinion evolution,conducted the simulation experiments.[Result/conclusion]In the context of frequent reversals,pub-lic trust in online media significantly decreases.This lack of trust affects individual behavior,with users'willingness to express opinions being heightened,while there is no significant impact on their willingness to like or change their viewpoints.Simulation experiments reveal that frequent reversals somewhat slow down the process of group polariza-tion and promote the manifestation of rational components in the public opinion space.Research results are significant for understanding the dual impact of reversal events on both emotion and rationality,as well as their influence on pub-lic opinion evolution.Additionally,they provide reference for public opinion guidance and management.关键词
网络舆情/反转事件/舆情演化/媒体信任/模拟仿真Key words
online public opinion/reversal event/evolution of public opinion/media trust/simulation analysis分类
社会科学引用本文复制引用
王立强,李雪祺,王怡娴.."情感"与"理性"并存:反转事件频发对网络舆情演化的影响机制探析[J].科技情报研究,2026,8(1):23-33,11.基金项目
山东省社会科学规划研究项目"生成式AI驱动下传播生态重塑与舆论引导范式变革研究"(编号:25CWTJ44) （编号:25CWTJ44）
