现代农业研究2026，Vol.32Issue(3)：54-65,12.
河北省滨海盐碱地农户特色产品种植意愿影响因素研究
A Study on Factors Influencing Farmers'Willingness to Cultivate Characteristic Products in Coastal Saline-Alkali Lands of Hebei Province
摘要
Abstract
[Objective]This study aims to investigate the factors influencing the willingness of farmers to cultivate specialty products in the coastal saline-alkali areas of Hebei Province,thereby identifying pathways to enhance farmers'enthusiasm for cultivation,promote the high-quality development of specialty agriculture in saline-alkali lands,and provide a basis for relevant policy formulation.[Methods]Based on the Theory of Planned Behavior,a"Model of Factors Influencing Farmers'Willingness to Cultivate Specialty Products in Saline-Alkali Lands"was constructed.Utilizing valid questionnaire data from 305 farmers in the coastal saline-alkali areas of Hebei Province,the AMOS structural equation model was employed to an-alyze the impacts of behavioral attitudes,subjective norms,and perceived behavioral control on planting willingness,and to verify the driving effect of planting willingness on planting behavior.[Results]All three factors had a significant positive impact on farmers'planting willingness,with subjective norms exerting the strongest influence.Additionally,planting will-ingness further significantly and positively drove planting behavior.[Conclusion]Enhancing the economic benefits of spe-cialty agriculture in saline-alkali lands,promoting intensive cultivation,establishing a government-led empowerment training system,and building regional public brands are effective pathways to improve farmers'planting willingness and promote the sustainable development of agriculture in the coastal saline-alkali areas of Hebei Province.关键词
盐碱地/种植意愿/生产行为/结构方程模型/影响因素Key words
saline-alkali land/planting willingness/production behavior/structural equation model/influencing factors分类
管理科学引用本文复制引用
焦雪冰,赵涵茜,张亚茹,张艳新..河北省滨海盐碱地农户特色产品种植意愿影响因素研究[J].现代农业研究,2026,32(3):54-65,12.基金项目
河北省现代农业产业技术体系建设专项资金(项目编号:HBCT2024230301) （项目编号:HBCT2024230301）
河北省省属高等学校基本科研业务费研究项目(项目编号:KY2025077) （项目编号:KY2025077）
河北省高等学校人文社会科学研究项目(项目编号:QN2025675) （项目编号:QN2025675）
河北省社会科学基金项目(项目编号:HB23ZT055) （项目编号:HB23ZT055）
河北省社会科学发展研究重点课题(项目编号:20230103003) （项目编号:20230103003）
河北农业大学大学生创新创业训练计划项目(项目编号:2025185) （项目编号:2025185）
河北农业大学大学生创新创业训练计划项目(项目编号:2025191) （项目编号:2025191）
河北农业大学大学生创新创业训练计划项目(项目编号:2026339). （项目编号:2026339）
