天津行政学院学报2026，Vol.28Issue(2)：47-58,12.DOI:10.16326/j.cnki.1008-7168.2026.02.005
热搜如何驱动公共政策?
How Hot Searches Drive Public Policy?
摘要
Abstract
As a key variable in China's political communication ecosystem,hot searches profoundly influence public policy,yet the logical pathways between the two remains unclear.Based on the e-volution of attention,an analytical framework applicable to the era of social media can be construc-ted,dividing the whole process of public policy driven by hot search into three stages:formation,translation,and policy.Among them,the formation stage is the process that individual attention gathers group attention,accumulates attention potential energy,and constitutes the source and flow of issues.The translation stage is the process of internalizing group attention into government attention,including institutionalized and non-institutionalized pathways,requiring a focus on two major issues:issue screening and cost considerations.The policy stage is the process of the govern-ment attention explicitly becoming public policy,which includes three strategies:issue-oriented re-sponses,extrapolative reasoning,and public opinion guidance.By systematically exploring the whole process of public policy driven by hot search,the logical pathways between the two can be ef-fectively clarified.关键词
注意力/热搜/公共政策/政治传播/网络舆情Key words
attention/hot search/public policy/political communication/online public opinion分类
社会科学引用本文复制引用
郭鹏..热搜如何驱动公共政策?[J].天津行政学院学报,2026,28(2):47-58,12.基金项目
国家社会科学基金一般项目"我国重大公共危机事件中社区应急的资源动员机制研究"(21BSH031). （21BSH031）
