心理科学进展2026，Vol.34Issue(4)：647-665,19.DOI:10.3724/SP.J.1042.2026.0647
探索消费者亲环境行为中的意图-结果不一致效应
Exploring the behavioral intention-outcome inconsistency effect in consumers' pro-environmental behavior
摘要
Abstract
Promoting consumers' pro-environmental behavior has become a prominent research topic in recent years.Existing studies have primarily focused on the antecedents of pro-environmental intentions and the corresponding intervention strategies,while largely overlooking the phenomenon in which actual outcomes may deviate from behavioral intention.This study introduces the concept of the"behavioral intention-outcome inconsistency effect"in consumers' pro-environmental behavior and proposes a series of studies to construct a theoretical framework that explains when and why discrepancies occur between subjective intentions and objective outcomes.Specifically,the study approaches this issue from the perspective of motivational conflicts in social dilemmas,examining three motivational dimensions-environmental efficacy considerations,greed considerations,and fairness considerations-as factors driving behavioral intention-outcome inconsistency.The research conceptualizes and empirically tests three mechanisms:the green efficacy illusion effect,the novelty-evoked rejection effect,and the bystander misattribution effect,and proposes targeted interventions based on these mechanisms.The findings extend the focus of future green consumption research to the"gap between subjective intention and objective outcome,"offering behaviorally grounded guidance for policymakers and providing both theoretical insights and practical implications for promoting green consumption and advancing sustainable development.关键词
亲环境行为/心理阻力/意图-结果不一致/认知偏差/社会困境Key words
pro-environmental behavior/psychological resistance/behavioral intention-outcome inconsistency/cognitive bias/social dilemma分类
社会科学引用本文复制引用
钟科,王振邦,杨霖云,李佩镅..探索消费者亲环境行为中的意图-结果不一致效应[J].心理科学进展,2026,34(4):647-665,19.基金项目
国家自然科学基金地区项目(72562011) （72562011）
海南省自然科学基金青年项目(723QN252). （723QN252）
