摘要
Abstract
As e-commerce enters the era of the experience economy,digital product presentation has become a core element for e-commerce platforms to enhance conversion rates and user loyalty.Through the integrated application of technologies such as video,3D,and AR,presentation methods are shifting from one-way information delivery to immersive interactive experiences.However,many e-commerce platforms currently focus on the mere stacking of individual technologies in practice,lacking holistic consideration of presentation strategies in relation to user experience and brand image.This leads to homogenized presentation effects and makes it difficult to establish a sustainable competitive advantage.From an integrated perspective of user experience and visual design,this study systematically analyzes how e-commerce platforms can synergistically optimize key elements―such as visual design,information architecture,and interaction design―to build an efficient,trustworthy,and appealing digital product presentation system.It further explores the application and innovation of design strategies in specific categories,using emerging cases like Douyin's automotive e-commerce as examples.关键词
电商平台/数字化产品展示/界面设计/视觉设计Key words
e-commerce platforms/digital product presentation/interface design/visual design分类
社会科学
