鞋类工艺与设计2026，Vol.6Issue(7)：144-146,3.DOI:10.3969/j.issn.2096-3793.2026-07-048
基于地域文化传播的陕西文体旅营销困境及数字化产品设计探究
Exploring the Marketing Challenges of Shaanxi's Cultural-Sports-Tourism Integration and Digital Product Design from the Perspective of Regional Cultural Communication
摘要
Abstract
From the perspective of regional cultural communication,this paper explores the challenges in the integrated marketing of Shaanxi's cultural,sports,and tourism products,focusing on aspects of content,technology,and experience.Focusing on the trend of digital product design,it aims to construct immersive,interactive,and personalized cultural-sports-tourism products.The purposes are to revitalize historical narratives,broaden communication channels for cultural-sports-tourism,and enhance user engagement,thereby promoting the transition of Shaanxi's regional culture from static preservation to dynamic inheritance.This exploration provides reference suggestions for achieving high-quality development in the cultural-sports-tourism industry.关键词
地域文化/陕西文体旅/营销困境/数字化产品设计Key words
regional culture/shaanxi cultural-sports-tourism/marketing challenges/digital product design分类
轻工纺织引用本文复制引用
韩怡萱,张朦..基于地域文化传播的陕西文体旅营销困境及数字化产品设计探究[J].鞋类工艺与设计,2026,6(7):144-146,3.基金项目
陕西省体育局2025年常规课题《关于体育文化传播的新媒体策略研究"四维融合"模式创新陕西文体旅营销策略研究》(项目编号:20251164) （项目编号:20251164）
