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Strategic choice of KOL and AI live-streaming considering network externality of differentiated firms

Pingping Chen Peixin Zhao Huiru Zhang Shuaijie Xu

管理科学学报（英文）2026，Vol.11Issue(1)：189-206,18.

管理科学学报（英文）2026，Vol.11Issue(1)：189-206,18.DOI:10.1016/j.jmse.2026.01.002

Strategic choice of KOL and AI live-streaming considering network externality of differentiated firms

Pingping Chen ¹Peixin Zhao ¹Huiru Zhang ²Shuaijie Xu¹

作者信息

1. School of Management,Shandong University,Jinan,250000,China
2. School of Economics and Management,Tongji University,Shanghai,200092,China
折叠

摘要

关键词

Live-stream commerce/Network externality/Market differentiation/Nash game

Key words

Live-stream commerce/Network externality/Market differentiation/Nash game

引用本文复制引用

Pingping Chen,Peixin Zhao,Huiru Zhang,Shuaijie Xu..Strategic choice of KOL and AI live-streaming considering network externality of differentiated firms[J].管理科学学报（英文）,2026,11(1):189-206,18.

基金项目

This work was supported by the National Natural Science Foundation of China[No.72201156] （）

the Ministry of Education of Humanities and Social Science Project of China[No.22YJC630010] （）

the Natural Science Foundation of Shandong Province of China[No.ZR2024QG150]. （）

管理科学学报（英文）

ISSN：2096-2320

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