交通运输工程与信息学报2026，Vol.24Issue(2)：38-52,15.DOI:10.19961/j.cnki.1672-4747.2025.02.019
基于助推理论的低碳出行方式选择
Low-carbon travel mode choice based on nudge theory
摘要
Abstract
[Background]Against the backdrop of accelerating urbanization and rising carbon emis-sions from transportation,nudge interventions are garnering increasing scholarly interest for their role in steering public behavior towards low-carbon transportation options.[Objective]This study aims to explore the impact of nudge interventions on low-carbon travel mode choices during short-distance commuting to provide a scientific foundation for the formulation of low-carbon travel poli-cies.[Method]Two types of nudge interventions were designed:information disclosure and social norms.Data were collected through a travel mode choice behavior survey and analyzed using a mul-tinomial logit model(MNL)to quantify the influencing factors.[Data]Data were collected from 476 commuters in Beijing,representing diverse occupations,income levels,and travel habits.[Result]The implementation of information disclosure and social norm-based nudge interventions increased the probability of low-carbon travel mode selection by 15%and 18%,respectively,and prescriptive social norms demonstrated superior efficacy in promoting bicycle usage.The effectiveness of these interventions showed significant heterogeneity across occupational groups,income levels,and travel routines.Furthermore,travel time and cost acted as critical moderators,as the intervention effects progressively diminished with extended driving duration or increased monetary expenditure.[Appli-cation]These findings provide a theoretical foundation for policymakers to develop tailored low-car-bon transportation policies,particularly by designing specific nudge strategies targeting distinct de-mographic subgroups differentiated by occupational characteristics and socioeconomic status.关键词
城市交通/低碳出行/助推理论/信息披露/社会规范/MNL模型Key words
urban traffic/low-carbon travel/nudge theory/information disclosure/social norms/multinomial logit model分类
交通工程引用本文复制引用
秦焕美,张永欢,杨帆,温晓欢..基于助推理论的低碳出行方式选择[J].交通运输工程与信息学报,2026,24(2):38-52,15.基金项目
国家留学基金项目(202106545001) （202106545001）
北京市自然科学基金项目(8212002,L201008) （8212002,L201008）
国家自然科学基金项目(71971005) （71971005）
