首都经济贸易大学学报2026，Vol.28Issue(2)：39-50,12.DOI:10.13504/j.cnki.issn1008-2700.2026.02.004
促进数字消费高质量发展:一种新消费实践的新兴古典经济学分工理论解释
Promoting the High-Quality Development of Digital Consumption as a New Consumption Practice:An Explanation Based on the Neoclassical Economics Theory of Division of Labor
摘要
Abstract
The essence of digital consumption is a deepened division of labor and collaborative synergy driven by digital technologies,whose development relies on division and collaboration across subject,technological and spatial dimensions.However,insufficient division synergy and a lack of effective collaborative mechanisms are core bottlenecks restricting its high-quality development.Only by optimizing the division system and collaboration mech-anisms toward fairness and efficiency,and by embedding digital collaboration's impersonal rationality into the whole division process,can high-quality development be achieved. Digital technology restructures consumption-oriented division and collaboration by breaking time,space,and cost constraints,improving transaction efficiency,reducing costs,and extending the division of labor network.Ad-ditionally,it builds an efficient impersonal collaboration model,realizing seamless connections among actors and providing a digital foundation for the synergy logic of division and collaboration. The integration of refined division and collaborative synergy supports digital consumption expansion and effi-ciency improvement.Digital technology extends division across production,distribution,exchange,and consump-tion,forming a specialized system and a prosumer model.The impersonal model matches specialized production with personalized demand,maximizing specialization gains and social welfare. China's digital consumption faces bottlenecks,including unequal rights and digital gaps between consumers and platforms,technology-application disconnection,unbalanced regional digital infrastructure,and lagging govern-ance.To address these,efforts focus on balancing subject rights,promoting technology-scenario integration,opti-mizing spatial allocation,and improving multi-stakeholder governance,to optimize systems and unify scale,effi-ciency,and fairness. Balancing scale expansion and equitable development is the key to breaking through the bottlenecks of digital consumption.Only by organic integrating technological efficiency with institutional fairness can the division of labor and collaboration in digital consumption reach a higher level.This not only helps release the potential of digital consumption in a broader scope but also lays a solid foundation for its sustainable and high-quality development.关键词
数字消费/劳动分工理论/高质量发展/新兴古典经济学/超人格理性Key words
digital consumption/division of labor theory/Neoclassical Economics/high-quality development/impersonal rationality分类
管理科学引用本文复制引用
曾世宏,夏杰长..促进数字消费高质量发展:一种新消费实践的新兴古典经济学分工理论解释[J].首都经济贸易大学学报,2026,28(2):39-50,12.基金项目
国家自然科学基金管理科学部应急管理项目"数字中国高质量发展的实施路径与保障机制研究"(72541020) （72541020）
国家社会科学基金一般项目"平台经济下'长尾'消费的嬗变机制与提升路径研究"(24BJY034) （24BJY034）
