设计2026，Vol.39Issue(1)：1-5,5.
面向赛旅融合的旅游纪念品创新设计研究
RESEARCH ON INNOVATIVE DESIGN OF TOURISM SOUVENIRS FOR THE INTEGRATION OF SPORTS AND TOURISM
摘要
Abstract
To explore innovative design methods for tourism souvenirs that integrate sports and tourism,and to develop tourism souvenir solutions that help enhance the cultural influence of sports events.This article takes the Harbin Asian Winter Games as case studies,analyzes the current situation of the integration and innovation of the event and cultural tourism,proposes the design principles and creative ideas of the integration of the event and tourism souvenirs,and integrates the extracted elements of the Asian Winter Games(AWG)event with Harbin's characteristic culture into the design practice,forming a unique design scheme for the Asian Winter Games tourism souvenirs with the characteristics of the host city.It provides reference methods and demonstration cases for the innovative design of the integration of the event and tourism souvenirs.关键词
赛旅融合/旅游纪念品/创新设计/亚冬会/设计流程Key words
Integration of sports and tourism/Tourism souvenirs/Innovative design/Asian Winter Games/Design process分类
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任丽敏..面向赛旅融合的旅游纪念品创新设计研究[J].设计,2026,39(1):1-5,5.基金项目
《中国画的形式美与现代构成关系研究》,项目来源:黑龙江省艺术科学规划(重点项目),项目编号:2024A004 （重点项目）
黑龙江省哲学社会科学研究规划:精神资源赋能黑龙江农产品品牌数智化构建路径研究,批准号:25YSE037 （）
