设计2026，Vol.39Issue(1)：66-69,4.
AIGC赋能下的湘赣边区红色文创设计方法研究
RESEARCH ON THE DESIGN METHODS OF RED CULTURAL AND CREATIVE PRODUCTS IN THE HUNAN-JIANGXI BORDER AREA EMPOWERED BY AIGC
摘要
Abstract
The work Based on the two-way demand of cultural inheritance and technological innovation,this paper takes the red culture of Hunan-Jiangxi border area as the research object to explore the innovative methods and paths of red cultural and creative design enabled by AIGC technology.By comprehensively applying literature analysis,methodology construction and practice verification,this paper systematically sorted out the context of red cultural resources in Xiangan-Jiangxi border area,analyzed the research status and development trend of Xiangan-Jiangxi red cultural creativity,discussed the design optimization process enabled by AIGC technology,and proposed a three-stage model of"cultural semantic extraction-creative generation-human-machine collaborative iterative optimization".It is also applied to the practice of red cultural and creative design in Hunan-Jiangxi border area.The database of red culture in Hunan-Jiangxi border area is constructed,and the material symbol of the red figures in the Memorial Hall of Wenjia City in the Autumn Harvest Uprising is taken as the design object to verify the feasibility of the method of AIGC enabling the design of red culture in Hunan-Jiangxi Border area,which plays a positive role in the digital translation of red culture in Hunan-Jiangxi border area and the development of cultural and creative industry.AIGC enables the research of red cultural and creative design in Hunan-Jiangxi Border area,which not only provides strong technical support for the inheritance and innovation of red culture in Hunan-Jiangxi border area,but also provides theoretical support and practical reference for the digital translation and design innovation of domestic red cultural resources.关键词
生成式人工智能(AIGC)/湘赣边区/红色文创/设计方法/数字化转译Key words
Artificial intelligence generated content(AIGC)/Xiang-Gan border region/Red cultural creativity/Design methodology/Digital translation分类
通用工业技术引用本文复制引用
张慧,姜太军,梁可臻..AIGC赋能下的湘赣边区红色文创设计方法研究[J].设计,2026,39(1):66-69,4.基金项目
2022年度湖南省普通高等学校教学改革研究项目《基于BOPPPS模型的视觉传达专业线上线下混合课程教学模式建构与实践研究》(HNJG-2022-0777) （HNJG-2022-0777）
