设计2026，Vol.39Issue(1)：70-74,5.
AIGC多模态协同设计在动态海报创作中的应用研究
RESEARCH ON THE APPLICATION OF AIGC MULTIMODAL COLLABORATIVE DESIGN IN DYNAMIC POSTER CREATION
摘要
Abstract
This study explores the application of AIGC-driven multimodal collaborative design in dynamic poster creation,aiming to enhance the efficiency of dynamic poster production and establish an AIGC multimodal co-creation framework oriented toward dynamic storytelling.Taking the creation of dynamic posters for West Lake in spring as an example,a multimodal collaborative methodology of"target deconstruction-cross-modal generation-dynamic fusion"is proposed.This includes:1)employing large language models to analyze cultural intentions and generate narrative scripts;2)utilizing AIGC multimodal generation technologies to interconvert and synthesize text,image,audio,and video modalities;3)integrating narrative elements for dynamic interpretation and visual synthesis.Successfully achieved the translation and dynamic interpretation of cultural intention based on AIGC.The efficiency of dynamic poster creation was significantly improved,enhancing expressive richness while optimizing information communication.The proposed AIGC multimodal co-creation framework accelerates creative transformation,offering a novel approach for dynamic poster creation that balances cultural heritage preservation and technological innovation.This methodology provides valuable insights for similar design research and practices.关键词
AIGC/多模态/跨模态生成/动态海报/文化传播Key words
AIGC/Multimodal/Cross-modal generation/Dynamic posters/Cultural communication分类
社会科学引用本文复制引用
项笑梅,熊樱..AIGC多模态协同设计在动态海报创作中的应用研究[J].设计,2026,39(1):70-74,5.
