设计2026，Vol.39Issue(3)：20-24,5.
几何元素在新中式品牌设计中的应用研究
RESEARCH ON THE APPLICATION OF GEOMETRIC ELEMENTS IN NEW CHINESE BRAND DESIGN
摘要
Abstract
In the context of the interweaving of globalization and localization,New Chinese brand design is committed to creating works that combine cultural heritage and contemporary aesthetic characteristics.The universality advantage of geometric elements can cross the boundaries of language and help Chinese brands establish unique cultural identity in international competition.The research adopts literature analysis and case study methods to analyze the representational characteristics and emotional communication of geometric elements,propose the path of"traditional deconstruction",and verify its feasibility in scenarios such as signage and packaging.Through practice,it has been shown that geometric elements can condense the core elements of traditional symbols and endow designs with modern and minimalist features,providing innovative solutions that combine cultural depth and international adaptability for the design of new Chinese style brands.This has effectively promoted the dissemination and recognition of Chinese aesthetics in the global context.关键词
新中式品牌设计/几何元素/东方美学/视觉叙事/全球化语境Key words
New Chinese style brand design/Geometric elements/Eastern aesthetics/Visual narrative/Global context分类
社会科学引用本文复制引用
朱知秋,范松华..几何元素在新中式品牌设计中的应用研究[J].设计,2026,39(3):20-24,5.
