设计2026，Vol.39Issue(3)：44-47,4.
基于情感化设计的十二生肖汉字图形化研究
RESEARCH ON THE GRAPHICIZATION OF CHINESE ZODIAC CHARACTERS BASED ON EMOTIONAL DESIGN
摘要
Abstract
To explore the design method of graphicization of Chinese Zodiac characters to enhance users'understanding and recognition of traditional culture and thus improve their emotional resonance.Based on the three-level theory of emotional design,a design evaluation framework is constructed through the three dimensions of instinctive,behavioral,and reflective levels.With the help of the semantic difference method and factor analysis method of perceptual engineering,we collect data on users'preferences for different design solutions and quantify users'perceptual needs.Based on the results of the analysis,the emotional influence factors are determined to complete the practice of graphic design of the word"snake".The intervention of emotional design can effectively enhance the expression effect and cultural value of the Chinese characters of the Chinese zodiac,provide theoretical support and practical guidance for the graphic design of related Chinese characters,and promote their innovative development in the modern context.关键词
情感化设计/十二生肖/汉字图形化/感性工学/文化认同Key words
Emotional design/Chinese zodiac/Graphicization of chinese characters/Perceptual engineering/Cultural Identity分类
社会科学引用本文复制引用
卢梦杰,吴海茹..基于情感化设计的十二生肖汉字图形化研究[J].设计,2026,39(3):44-47,4.基金项目
内蒙古哲学社会科学规划项目(2020NDB089) （2020NDB089）
