设计2026，Vol.39Issue(3)：115-119,5.
设计事理学与SEM模型融合下的地域文旅文创包装设计研究
RESEARCH ON REGIONAL CULTURAL TOURISM AND CULTURAL CREATIVITY PACKAGING DESIGN UNDER THE INTEGRATION OF DESIGN PHILOSOPHY AND SEM MODEL
摘要
Abstract
To address the issue of insufficient cultural connotation expression in regional cultural and creative packaging design,this study constructs a quantitative evaluation framework for the design process.The research is guided theoretically by Design Ethics and conducts quantitative analysis using Structural Equation Modeling(SEM)to explore the impact of key design factors on user satisfaction.A design process based on Design Ethics and SEM is constructed and applied to the cultural and creative packaging design of Yili.Yili's local cultural heritage artifacts are combined with regional characteristics of Yili to produce design outcomes.A design process based on Design Ethics and the SEM model is explored,which reasonably analyzes the relationships between people,events,and objects,guiding design in a more systematic and scientific way and providing a replicable methodological path for design in related fields.关键词
设计事理学/SEM结构模型/文创包装设计/文物/地域文创Key words
Design epistemology/SEM structural model/Cultural and creative packaging design/Cultural relics/Regional cultural and creative products分类
通用工业技术引用本文复制引用
孙凡瑞,张晓..设计事理学与SEM模型融合下的地域文旅文创包装设计研究[J].设计,2026,39(3):115-119,5.
