中国饲料Issue(6)：106-109,4.DOI:10.15906/j.cnki.cn11-2975/s.20260624
交互式视觉设计在饲料产品新媒体营销中的传播效应研究
Research on the communication effect of interactive visual design in new media marketing of feed products
荆娅1
作者信息
- 1. 郑州财税金融职业学院,河南 郑州 450000
- 折叠
摘要
Abstract
With the rapid advancement of new media technologies,traditional feed product marketing models are facing the dilemma of single communication channels and insufficient user interaction,which makes it difficult to meet the marketing needs of the digital age.In this context,interactive visual design has emerged as a crucial approach to enhance information dissemination efficiency and user experience,becoming a key direction for innovation in feed product new media marketing.Based on the industry characteristics of feed product marketing,this paper first analyzes the necessity of interactive visual design in overcoming traditional marketing bottlenecks.It then examines its communication effects in new media marketing and proposes targeted design strategies.The aim is to provide theoretical references and design pathways for feed enterprises to optimize new media marketing plans and strengthen brand competitiveness,thereby driving the digital transformation of industry marketing models.关键词
饲料产品/新媒体营销/交互式视觉设计/传播效应Key words
feed products/new media marketing/interactive visual design/communication effect分类
管理科学引用本文复制引用
荆娅..交互式视觉设计在饲料产品新媒体营销中的传播效应研究[J].中国饲料,2026,(6):106-109,4.
