安徽农业科学2026，Vol.54Issue(7)：250-254,5.DOI:10.3969/j.issn.0517-6611.2026.07.046
乡村振兴背景下江苏农产品品牌营销策略创新研究
Research on the Innovation of Brand Marketing Strategies for Agricultural Products in Jiangsu Province Under the Background of Rural Revitalization—A Case Study of"Nanjing Yuhua Tea"
摘要
Abstract
Against the backdrop of rural revitalization,the brand marketing of agricultural products has played a significant role in driving the development of Jiangsu's rural economy.However,there are still some issues with the brand marketing strategies for Jiangsu's agricultural products.Therefore,based on the rural revitalization strategy,this paper conducts an in-depth study focusing on the brand marketing problems of Jiangsu's agricultural products.Firstly,it clarifies the significance of brand marketing for Jiangsu's agricultural products.Secondly,it carries out a SWOT analysis on the current status of Jiangsu's agricultural product brand marketing,identifying the strengths,weaknesses,opportuni-ties,and threats in its brand marketing strategies.On this basis,combined with a case study of"Nanjing Yuhua Tea",a well-known agricultural product in Jiangsu,the paper proposes innovative paths for the brand marketing strategies of Jiangsu's agricultural products under the back-ground of rural revitalization.关键词
乡村振兴/农产品品牌营销/南京雨花茶/营销策略Key words
Rural revitalization/Agricultural product brand marketing/Nanjing Yuhua Tea/Marketing strategy分类
管理科学引用本文复制引用
陶雅..乡村振兴背景下江苏农产品品牌营销策略创新研究[J].安徽农业科学,2026,54(7):250-254,5.基金项目
江苏省社科应用研究精品工程面上课题(25SYC-170) （25SYC-170）
江苏省社科基金青年项目(231YC006). （231YC006）
