河北民族师范学院学报2026，Vol.46Issue(2)：88-95,8.DOI:10.16729/j.cnki.jhnun.2026.02.012
河北省国际旅游形象感知研究
Perception of Hebei Province's International Tourism Image—Based on Tourist-Generated Content and Multimodal Discourse Analysis
摘要
Abstract
As a region endowed with profound historical cultural heritage and abundant natural landscape resources,Hebei Province holds significant strategic importance for its international tourism development in"telling China's stories well"and"disseminating Chinese culture".The study systematically investigates international tourists'cognitive perceptions and affective evaluations of Hebei's tourism image by employing tourist-generated content and multimodal discourse analysis on data collected from a mainstream overseas travel platform.The findings reveal differentiated developmental patterns among Hebei's cities in the international tourism market,necessitating targeted development strategies.International tourists show marked preferences and positive evaluations toward Hebei's natural resources,historical and cultural resources,as well as its humanistic resources.Building upon these findings,the study proposes strategies for optimizing and enhancing Hebei's international tourism image.关键词
河北旅游/形象感知/国际游客/网络评论Key words
Hebei tourism/image perception/international tourists/online reviews分类
管理科学引用本文复制引用
武英奇,郭士琦,王成山..河北省国际旅游形象感知研究[J].河北民族师范学院学报,2026,46(2):88-95,8.基金项目
2023-2024年度河北省社会科学基金研究项目"基于多模态话语分析的河北省国际旅游形象建构及传播效果研究"(HB23XW001). （HB23XW001）
