国际石油经济2026，Vol.34Issue(4)：101-109,9.DOI:10.3969/j.issn.1004-7298.2026.04.011
市场竞争压力对加油站经理管理举措的影响及实证分析
The impact of market competition pressure on gas station managers'management practices and the empirical analysis
张蕾 1马特立 2蔚佩辰3
作者信息
- 1. 中国石油规划总院
- 2. 中国石油天然气股份有限公司河北销售分公司
- 3. 中国人民大学应用经济学院
- 折叠
摘要
Abstract
Under intense market competition,behavioral adjustments by front-line managers have become critical for petroleum product retailers to cope with competitive pressures.This paper focuses on front-line station managers at a large state-owned enterprise's gas stations,integrates over 10,000 survey responses with corporate administrative and geographic information data,and analyzes the impact of competitive pressure on front-line managers'management practices across such four dimensions as employee management,product pricing,product strategy,and cost control using OLS and the Logit model.The findings indicate that market competition pressures lead gas station managers to reduce investment in personnel management while intensifying profit-oriented management actions,which exhibits significant heterogeneity across different gas station management models,as well as depending on the manager's gender and educational background.关键词
成品油销售/加油站经理/经营管理/阿米巴经营模式Key words
petroleum product sales/gas station managers/business management/Amoeba management model分类
管理科学引用本文复制引用
张蕾,马特立,蔚佩辰..市场竞争压力对加油站经理管理举措的影响及实证分析[J].国际石油经济,2026,34(4):101-109,9.
