高教学刊2026，Vol.12Issue(11)：65-68,4.DOI:10.19980/j.CN23-1593/G4.2026.11.013
面向能力培养的新商科课程游戏化教学模式探索
摘要
Abstract
Against the backdrop of the construction of New Business Studies,this paper proposes a competency-oriented gamified teaching model.Drawing on the Mechanics-Dynamics-Aesthetics(MDA)framework from game design,the study deconstructs the pedagogical mechanisms of business simulation games.A closed-loop teaching procedure named iSee is constructed,encompassing four phases:Initiate,Study,Expansion,and Examination,which ensures the effective transformation of game experiences into competencies development.By presenting a teaching case,this paper elaborates on how the model breaks down disciplinary barriers and significantly enhances students' systems thinking,data-driven decision-making capabilities,and leadership in complex environments via scenario simulation,cross-functional gameplay,and data-informed decision-making.This exploration provides a replicable theoretical model and practical pathway for the reform of business education.关键词
新商科/游戏化教学/MDA框架/iSee模式/能力导向Key words
New Business Studies/gamified teaching/MDA framework/iSee model/competency orientation分类
社会科学引用本文复制引用
倪文斌..面向能力培养的新商科课程游戏化教学模式探索[J].高教学刊,2026,12(11):65-68,4.基金项目
浙江省"十四五"教学改革项目"成果导向的《运作管理》课程游戏化iSee教学法探索"(jg20220382) （jg20220382）
